Privacy policy

Information collected by the tracker

When a website uses TrafficWisp, the tracker may collect:

• the page path and referring website;
• a random session identifier held in sessionStorage for the browser tab;
• country and broad device type;
• scroll milestones and interactions such as button, form, telephone, email, WhatsApp and outbound-link clicks; and
• the time the event occurred.

TrafficWisp uses this information to produce aggregate statistics about page views, referrers, scroll depth and interaction events. It sets no analytics cookies. The tracker does not read form contents, collect names or email addresses from website visitors, or intentionally store full IP addresses.

Account and beta access information

If you request beta access, we store your email address and the status of your request. If you create or use an account, we receive your name, email address, profile image and Google account identifier for authentication. We also store the websites, access entitlement and settings connected to your workspace.

Google Search Console

If you choose to connect Google Search Console, TrafficWisp requests read-only access. We use it to display search queries, clicks, impressions, click-through rate and position for properties you select. You can disconnect Google from the dashboard. TrafficWisp does not change your Search Console data.

How information is used

We use information to provide and secure TrafficWisp, display analytics, operate accounts, respond to support requests, improve the service and prevent abuse. We do not sell personal information or use visitor analytics for advertising profiles.

Storage, retention and service providers

TrafficWisp is hosted using Cloudflare services. Google provides account authentication and, when enabled, Search Console data. Information is retained while needed to provide the service, meet legal obligations and resolve security or support issues. Account owners may request deletion of their account and associated TrafficWisp data.

Your choices and rights

You can opt out of TrafficWisp analytics at any time using the control below. The preference is stored only in this browser. Website administrators can manage their own separate internal-device exclusions through the dashboard.

You can also disconnect Search Console and remove websites through the dashboard. Depending on where you live, you may have rights to access, correct, delete, restrict or export personal information, or object to its use.

Contact

For privacy questions or requests, email [email protected].